Designing for Conversion

Designing for Conversion
HDRips | MP4/AVC, ~3142 kb/s | 1920×1080 | Duration: 01:08:39 | English: AAC, 128 kb/s (2 ch) | 1.31 GB
Genre: Development / Programming / Design

The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.
Master what conversion means for UX designers and why they must optimize their products
Discover the Funnel Matrix Tool and the six stages of customer engagement
Learn about online conversion actions that turn 1st time customers into repeat customers
Explore the use of customer landing page experiments for testing value propositions
Deconstruct a landing page experiment that yielded a 74% conversion rate
Become adept at understanding the analytical metrics used in e-commerce

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