Lynda – Up and Running with Google AdSense
English | Apr 16, 2014 | .MP4 | Audio: aac, 48000 Hz, mono | Video: h264, yuv420p, 960×540, 15.00 fps(r) | 137 MB
Genre: E-learning
Generate a steady stream of revenue from your website—without alienating your core audience—with Google AdSense.
Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that “make sense” for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you’ll learn how to identify ad trends, increase page views, and better tailor ad content.
Topics include:
Understanding earning power and AdSense’s limitations
Creating a Google account and linking to AdSense
Creating and placing ad units
Configuring URL channels
Setting up different ad styles
Blocking specific URLs, ad categories, and networks
Using performance reports
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